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Competitive AnalysisSonyFinancial Status and HistoryRevenue offset same as industry averageLikelihood of Entry or RetaliationThe first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the resourcefulness market with their first digital camera, the CyberShot Digital Still Camera in 1996.In April of 2001, Kodak announced its first digital photo printer.In imperious of 2001, Sony announced its first digital photo printer (was smaller and more(prenominal) lightweight than Kodaks).Sony is in a different industry than Kodak. Sony belongs to the Audio/ flick Equipment Industry where Eastman Kodak is in the Photography Industry. Sony, however does manufacture photographical tools. Based on the two companies history, Kodak will likely continue to eat up a bigger selection of electronic photography products, but Sony will continue to evolve similar products, often improved versions of Kodaks original products.http//inventors.about.com/library/inventors/bldigitalcamera.htm by Mary Bellishttp//www.dpreview.com/ lates/0108/01082107sonydppmp1.asphttp//www.dpreview.com/news/0104/01042301kodakcamerasys.aspManagement ProfileNobuyuki Idei - chairman and Group Chief Executive OfficerStrong background in international marketingDegree in Politics and Economics prima(p) Sony into the digital age and developing Sonys brand fleshKunitake Ando PresientEngineered Sonys re-entry into the personal computer market (VAIO)University of Tokyo School of EconomicsWorked for Sonys A/V Products and Established Sony Prudential Live InsuranceHoward Stringer Chariman and chief operating officer of Sony Corporation of AmericaOversees Sony Pictures Entertainment (parent of Columbia Picutres), Sony Pictures TV, Sony Pictures Digital and Sony Electronics, Inc.Worked for 30 long time as a journalist, producer and executive at CBSPresident of CBS whole shebang in entertainmenthttp//www.sony.com/SCA/senior_mg mnt.shtmlStrategic Capabilities AssesmentScenario AnalysisComponents of Competitive Intelligence next Objectives and Current StrategyTransformation 60 ProgramUndergoing Structural better Cutting fixed costs by reducing 9000 jobsReducing take/distribution/service points by 10%Reducing the number of suppliers and mental synthesis strategic partnershipsReducing the number of partsRationalizing non-production costsContinue to confirm Electronics Convergence StrategyConverge technology and resources in home and runny electronics---customers can use them interchangeably Invest in semiconductors and key devices to eminence and added valueCMOS Image Sensor and CCDs to achieve higher resolution/image quality**really commission on converging technology and resources and focus on adding value and differentiationStrengthen Demand and Supply chain managementhttp//www.sony.net/SonyInfo/IR/info/presen/mr_keiho/20040519/qfhh7c000000c5t2-att/sony2004strategy.pdfSony is investing $60B in 2005 and 2006 to build new production wings that will focus on semiconductors that enhance imaging.Sony and Samsung have entered a cross-licensing agreement that will allow mutual usage of the companies patent portfolios.http//www.sony.net/SonyInfo/News/Press/200412/04-1214E/Sony plans to consolidate various business segments to accelerate and market the development of next generation devices and entertainment. AssumptionsBased on Sonys received and future strategies, Sony assumes customers will perceive added value when A.