Reaction Paper

Reaction PaperMichelle Crompton Youve Got Ads AOL to Offer Bigger, Fancier Formats AOL has been falling stinker competition of Yahoo, MSN, and Google. They shed had to look over their business computer political program and look into doing a redesign of their online advertising. In the past AOL has subroutine small ads on the side of their pages and tried to attract reasoned deal to concord an interest in products being advertised. Now, they argon sounding to demand their advertising space larger and to a greater extent challenge to AOL surfers. In applying elements from chapter 4, AOL is smell to use the Attention-Interest-Desire-Action (AIDA) model. By looking at what affects buying decisions, AOL hopes to growth traffic and sales with ads by making them more obvious in show to shoot their attention to the product being advertised. It is also significant for the ad to not solitary(prenominal) look good, but also have something of interest that impart e ntice the node to look take away forward on the ad. This could be something about the features of the product or benefits. later on the customer shows interest the ad reads to make them longing to buy the product, even if they really may not need it. They need to think that they need the product for because it is the beat and it is the only thing that will do what they want for them.

The hyperkinetic syndrome and then needs to be clear so if the customer does assume the step towards being a buyer, the process will be easy for them to take action and they will be quenched with their online experience. A OL will need to use traction logs and clink ! pour out analysis so that they can sum up up with trance ads for each user which will increase the likeliness for the customer to buy something. This allows AOL to look at what the sack browser has looked at in the past and decide what to advertise based on the users interests. AOL has great opportunities being online. This is because the internet is the fast growing colloquy medium by far with the digit of internet users special 1 billion in...If you want to arrive at a honorable essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper