Zara Project

Product classification of Zara Most clothing are classified as an durable good as they are used up slowly, garments doesnt need to be disposed of after being ill-defined once, but rather could be cleaned and reword until a tear indoors the seams or a stain kills it, or ultimately it goes prohibited of mood pic Product Lifecycle Due to the clothing industry is mainly backed bottomland by what is cool or hip to date, clothing often require to refresh its look in order to attract customers to purchase the intersection point Many clothing brands including Zara would refresh its new look to attract customers by refreshing its line of clothing such as push out new garments that have a certain style that was popular at the time and this process of refreshing a line of clothing is never stopping Branding Zara uses an one brand name everywhere belief No matter within which country it possess the name in Zara The brand Zara is recognized in over 1700 stores in 89 countriesPackag ing in spite of appearance most clothing store like Zara, packaging is basically non-existent The miss of packaging is due to the company wanting the customers to be able to savor the material used for the product and able to try it on If twain the material and style is favourable to the customer, there is a higher gamble of a transaction being made http//marketingmixx. com/marketing-plan-2/200-marketing-plan-of-zara. html http//www. slideshare. net/gunbal/zara-7936993 http//www. forbes. com/sites/lydiadishman/2012/03/23/the-strategic-retail-genius-behind-zara/ http//blogs. ubc. ca/conradchan/2011/09/16/zaras-marketing-strategy/