Promotion and Public Relations Coursework Example | Topics and Well Written Essays - 750 words

Promotion and Public Relations - Coursework Example It only can be determined with the help of sales revenue of the restaurant. It is Doral, Florida based restaurant. It possesses or establishments 116 Japanese cooking restaurants as far and wide as possible, including its lead Benihana Teppanyaki brand, and in addition the Haru (combination food) and RA Sushi restaurants. Hiroaki Aoki was founder of this restaurant. The marketing promotion and public relation aids a restaurant to increase their sales and engage new customers. It also helps the restaurant organization to remain competitive in to the market, able to introduce their new services in foods and drink. The main objective of a restaurant organization should retain their existing customers. There are many tools for consumer sales promotion of restaurant organization, such as coupon distribution, price off promotion, free sample distribution and offering free gifts. To being a new service in restaurant, there should be free sample distribution of foods and drinks to the customers so that the customers will aware of food and drink quality. Distribution of coupon and offering free gifts will help the restaurant organization to attract more customers. These activities will aid the restaurant to understand the consumer behavior and their desires and needs from restaurant (Horchover, 2002). For a restaurant, it will be good to do trade sales promotion. It will aid Benihana Inc restaurant to attract more customers and can give competition to other existing restaurant in the market. Here, Benihana Inc restaurant should sale provide their service via online third party website, in this the restaurant should decrease their price of foods and drinks, some rebates to existing customers and free coupons. This particular activity will increase the sales of the restaurant and helps engage more new customers (Dauster, 2007). For a Benihana Inc restaurant in the market, the owner should distribute pamphlets and flyers to the